As most businesses return to normalcy, it's important for restaurateurs to attract new customers and retain their existing clients.
While it seemed obvious that most customers would flock into restaurants after being opened to enjoy the dine-in experience that they had missed, there is another group that is still hesitant to dine in.
For restaurateurs to keep their businesses growing they have to take care of the interests of the two groups.
In this article, we have sampled out effective tips you can use to attract and retain customers at your restaurant.
Acquiring new customers will help fill the void left by customers who might be reluctant to dine in. However, there has been an ongoing debate that acquiring new customers is tedious and expensive compared to retaining customers. The opponents of the debate argue that attracting new customers takes up a lot of time and resources. Here are ways you can get new customers through your doors. .
1. Offer New Customers Discounts
Most foodies are looking for value for money and great deals. You can entice potential customers with offers and discounts. The most common offers are buy one get one free or a percentage off for first order among others. At times customers need incentives before they can change their buying habits.
2. Advance Your Restaurant’s Online Presence
Nowadays most customers live online and make their purchasing decisions based on their daily internet interaction. If your hotel has a strong online presence , new customers are likely to interact with you. New customers want to see proof that your restaurant offers the best food and drinks before making a purchasing decision. The best way to showcase what your restaurant offers is by sharing quality images on your website and social media pages.
3. Engage Influencers to Create a Brand Awareness
There’s no better way to raise brand awareness to potential customers than using an influential person. Digital influencers have turned out to be opinion leaders who can influence the buying habits of their followers. Therefore, for the restaurant business, we recommend the use of food bloggers who have diverse knowledge of the industry.
Not only does retaining existing customers create a good relationship but also existing customers are likely to share information about your restaurant with their networks. Customer retention helps in building loyalty, trust and long-term friendship. We have tips that will help existing customers coming to your restaurant.
1. Build a Well-Tiered Loyalty Program Plan
Loyalty programs such as redeemable loyalty points encourage customers to keep ordering food from your restaurant. Furthermore, restaurateurs who have access to customer data such as emails and phone numbers can use the loyalty program effectively. For instance you can offer discounts on customers’ birthdays.
2. Offer Great Customer Service Experience
Great customer service experience is part of communication in the food industry. And it hugely determines the success of your business. When you treat your customers with care and respect while providing an excellent meal, they’ll come back to your restaurant. Make sure you always prioritize customers; For instance when they order food, don’t keep them waiting too long.
3. Engage your customers
Showing your customers that you value them and they are part of the decision making team will help in retaining them. You can send your customers a survey to find what is working and what is not in your business. Once you get the feedback, you can implement it in order to serve your customers better. You can also use your social media pages such as Facebook, Instagram, Twitter to keep in touch with customers.
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