E-commerce has grown increasingly competitive in recent times.
Whether as an extension of a physical store or an exclusively internet business, retailers are jostling for the attention of consumers online. So how do you get your e-shop noticed in the midst of the all noise? We’ve come up with a few tips to help you do just that.
“Many customers in Africa still want to be called and hear a voice after their online purchase, so invest in a good after-sales service to keep in touch with your customer. It maybe expensive at first, but bears fruit in the long run ”
~ Mark, Technical Director Pesapal
5. Advertising - Take advantage of Social Media to pursue both paid and free opportunities. This includes putting sponsored posts up and as well as getting happy customers to review your product or service. Putting up targeting online ads using services such as Google Adwords ensure you are always reaching out to your customers. If you have an e-commerce site, ensure that you use keywords relevant to your target audience so that they can find you fast with a quick search on Google.
Running an online business is not easy, but these tips should help you find ways to navigate it all and even excel.