In this day and age, the consumer is empowered and is spending their money differently. Your customers have moved from just making a purchase to making an informed purchase.
Credibility is one of the key qualities that an online business should possess in order to win customers' trust.
“Always stay one step ahead in addressing your customer needs. Find win-win solutions for your customers and your business."
For a long time, we have used the letters SMART to outline how businesses should go about setting goals and targets. This guiding principle is important in ensuring that you set business goals that ar ...
With the world shifting to online payments, fraud cases have also proportionally increased. Card fraud is described as the theft of funds involving the use of credit or debit cards.
As most businesses return to normalcy, it's important for restaurateurs to attract new customers and retain their existing clients.
It's the dream of every business owner and entrepreneur to drive more sales using website. Even though they are other platforms like Facebook and Instagram shops where retailers can display and sell t ...
An activity booking tool is an easy-to-use tool, that allows prospective clients to reserve and pay for services or activities they plan to partake on holiday personally via your website.
Reserveport for hotels offers solutions that enable a hotel to take direct bookings straight from their website using the booking engine.
Hotel booking is hugely affected by the Covid-19 pandemic as a result of cessation of movement and suspension of local and international flights.
With the growth of internet use in many African markets, it’s not enough to have an online presence in the form of a website.
For clubs to keep their sales at optimum, they can no longer rely on long nights or venues filled with friendly conversation, loud music and people enjoying themselves.
More than ever customers want to be addressed as humans rather than prospects or target audience. This is because we live and work in emotional times.
Taking your business online is a great way to grow your revenue from a channel that stays open 24/7.
In order for an ecommerce business to remain an attractive option for customers over physical location, a stable, reliable, secure, and smooth online shopping experience has to be created.
Shopify is an E-Commerce platform that enables you to start, run and grow your business from any part of the world.
Couples are always on the lookout to impress each other but given the last-minute culture, there tends to be a panicked horde of masses willing to give in to the necessity of Valentine’s mood.
Market research is the secret that brings about a competitive advantage to any business worldwide.
In the masterclass hosted by Kayana Africa, Mark Mwongela, Pesapal’s CEO discusses the Digital Transformations for SMEs.
Did you know that the first online food order was a pizza from Pizza Hut in 1994, just when the internet was gaining popularity across the globe?
As technology and the digital payment space grows, so are fraudsters devising new ways to commit fraud. Card acceptance is now becoming a necessity for businesses as customers are fast embracing digit ...
If you have successfully set up your eCommerce store, it’s time to optimize it for maximum sales. If you’re wondering how and where to start, get some insights from our previous article - How to start ...
The recent macro environmental factors have pushed business owners to adopt alternative ways to reach their consumers. Top among these strategies is launching an online store.
Congratulations! If you want to withdraw money from your Pesapal account, it means your customers have successfully transacted with you.
A great feature in your Pesapal merchant account is Invoicing. This allows you to generate and send your customer(s) an invoice.
Not sure what your Kenya Power postpaid bill is totaling to? There are various ways to check your Kenya Power bill before you pay.
The payments industry continues to evolve and create innovative solutions that are geared towards enabling businesses to reach more customers, and to facilitate seamless payments.
It is the goal of every restaurant owner to stay afloat and make revenue even during these uncertain times.
Six tips on how Kenyan restaurants can survive during the Covid-19 pandemic. fighting for every sale, but what can be done to keep the money coming in?
Restaurants can shift to deliveries seamlessly by following these simple steps!
Trying to keep your retail business afloat and maintain relevance during the COVID-19 pandemic? Here is a Survival Toolkit for entrepreneurs
Online food delivery is a recent restaurant trend that has been scaling the heights in the food industry over the last five years.
As your business grows, one of the best ways to remain relevant is to provide your client base with a convenient option to buy from you, one of which is online shopping.
Do you find that sometimes you want to buy Airtime for multiple numbers at once? We've put together a nifty tool that you can use to Buy Airtime in bulk saving you time to do one number at a time.
Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”
Email marketing is a great way to approach prospects in any line of business.
January is a dreadful month for many Kenyans as it is considered one of the longest months of the year.
Everyone desires to pick the perfect gift for their loved ones. They intend it to be extra and special therefore considering it to be a gift that the recipient will appreciate.
As a retailer the best time to construct productive ideas for the success of your business is when you are calm and collected.
Capital is the most important asset that you need to fund your business idea, in order to make your dream become a reality.
As a business owner, you need to be mentally and physically alert to figure out the factors that make your business successful.
Meeting deadlines is key for growing your business , it earns you credibility when you are a person of your words in business.
Business wise it is extremely cheaper to retain your clients,than to go out and find new ones, considering you have invested a great deal of time and money in winning their trust.
Businesses should learn to maintain the relationships they have worked so hard to acquire,by communicating through emails.
The effectiveness of re-targeting is derived from its ability to focus your advertising spending on people who are already familiar with your brand and have recently demonstrated interest.
Social media advertising has converted bankrupt businesses into mind-blowing success reports.
The Virtual Cards Payment system has been instrumental in solving of the fraud problem experienced in the hotel and hospitality industry.
When it comes to business, if you want to stay at the top you have to be ahead of the game.
Keywords help to improve your rank which in turn generates more traffic to your website.
Online Flight Reservation has been the biggest bookable section in the travel sector.
Find out ways in which you can prepare your restaurant adequately for the pressure that comes with discounts.
The festive season is around the corner, as a hotel how do you make sure you make the most it? We help you prepare for the years busiest time. Here's how:
Airline competition has stiffened over the years with the penetration of hybrid and low-cost carriers.
A Channel Manager is a tool that enables you to connect to online booking sites and Online Travel Agents (OTAs).
Pesapal Sabi users can now accept M-Pesa Payments directly on their app.
Why struggle every month to find your bill payment details when you can save recurring payments on Pesapal mobile?
Save your debit or credit card on Pesapal mobile for a faster and more convenient payment process.
Channel Management is the process through which hotels manage Online Travel and Booking agents in order to sell hotel inventory globally.
The period between July and October each year offers you the opportunity to ramp up your revenue. Here are a few tips to ensure your are properly set up to ensure an efficient booking experience for y ...
Marketing is a great way of creating brand awareness for your business.
As a business it is important to diversify in terms of how you provide the products or services to your clients.
The salon industry in Kenya is a multi-million business.
The Pesapal mobile app enables you to book flights from anywhere in very simple steps.
You can now pay for your Tv monthly subscription in very simple steps using the Pesapal mobile app.
It is vital for your hotel to effectively utilize the internet to grow the bookings.
For a business, it is the best time to strategize and to plan for the rest of the year with regards to the goals you are planning to achieve.
The festive season is the perfect opportunity for any business to up-sell.
Creating a personalized invoice is one of the ways of creating a good impression with your customers and your potential customers.
A crisis is an unexpected event that usually catches an individual or an organisation unaware. It can strike any company anywhere and at any time.
Accepting credit card payments in your business is a step in the right direction.
Roughly two weeks ago the world celebrated Customer Service Week and we would like to give you a few tips on how you can appreciate your staff so as to keep them motivated.
Stock taking is a fundamental part of any business that deals in physical products.
Successful businesses start with an idea that could either be a system or a product which could revolutionise the market and change how society works
Securing clients and business' money is a key concern for many. With fraudsters ever evolving, how do you secure your business' cash payments?
Content marketing is one of the most sort after marketing strategies in the 21st Century. Many businesses are now looking that way in order to increase their market share.
We continuously work on our products to ensure you get the best value for your money as you grow your business.
Putting together an event is not a walk in the park. How to do you execute one while protecting your profits and your brand in the long term?
2017 was a good year for the hospitality and airline industry, particularly in East Africa with the area seeing increased traffic from both leisure and business travelers. So, how do you guarantee con ...
While still a rather new concept in Africa, Black Friday Sales are quickly becoming popular across the continent. Having a Black Friday sale is a great way to increase revenue, boost sales and promote ...
Times have been tough for businesses in Kenya these past two quarters and for many, sales have taken an unprecedented dip.
Are you running an online marketing campaign this festive season? We've prepared a few tips to help you make sure its a success.
When the last week of the month approaches, we all get excited, because it means money in the bank. For many of us, it also means it’s time to take care of a few bills.
With the year coming to a close and the festive season kicking in, we are in official mega shopping territory.
Mobile phone penetration in Kenya is at an impressive 88.1% with 37.8 million subscribers and counting. Demand for mobile airtime for data, voice or text is at an all time high.
It’s that time of the year again where we get together from all walks of life to support a worthy course at The Standard Chartered Nairobi Marathon 2014 on the 26th of October.
As the hotel industry rebounds from an unplanned shutdown, proprietors are in many ways building from the ground up with an allure to fill the rooms with any available demand.
