Businesses should learn to maintain the relationships they have worked so hard to acquire,by communicating through emails.
The effectiveness of re-targeting is derived from its ability to focus your advertising spending on people who are already familiar with your brand and have recently demonstrated interest.
Social media advertising has converted bankrupt businesses into mind-blowing success reports.
When it comes to business, if you want to stay at the top you have to be ahead of the game.
Keywords help to improve your rank which in turn generates more traffic to your website.
Online Flight Reservation has been the biggest bookable section in the travel sector.
Find out ways in which you can prepare your restaurant adequately for the pressure that comes with discounts.
Airline competition has stiffened over the years with the penetration of hybrid and low-cost carriers.
A Channel Manager is a tool that enables you to connect to online booking sites and Online Travel Agents (OTAs).
Card fraud is described as the theft of funds, products or services involving the use of credit or debit cards.
Pesapal Sabi users can now accept M-Pesa Payments directly on their app.
Why struggle every month to find your bill payment details when you can save recurring payments on Pesapal mobile?
Save your debit or credit card on Pesapal mobile for a faster and more convenient payment process.
Reserveport is a free booking engine, that enables a hotel to take bookings straight from their website as well as from their social media channels.
The period between July and October each year offers you the opportunity to ramp up your revenue. Here are a few tips to ensure your are properly set up to ensure an efficient booking experience for y ...
Marketing is a great way of creating brand awareness for your business.
As a business it is important to diversify in terms of how you provide the products or services to your clients.
The salon industry in Kenya is a multi-million business.
The Pesapal mobile app enables you to book flights from anywhere in very simple steps.
You can now pay for your Tv monthly subscription in very simple steps using the Pesapal mobile app.
It is vital for your hotel to effectively utilize the internet to grow the bookings.
For a business, it is the best time to strategize and to plan for the rest of the year with regards to the goals you are planning to achieve.
The festive season is the perfect opportunity for any business to up-sell.
As an entrepreneur, the thing that is at the top of your mind each time you think about your business is always how you can drive more sales.
Creating personalised invoices is one of the ways of creating a good impression with your customers and your potential customers.
A crisis is an unexpected event that usually catches an individual or an organisation unaware. It can strike any company anywhere and at any time.
Accepting credit card payments in your business is a step in the right direction.
The Virtual Cards system has been instrumental in solving of the fraud problem experienced in the hotel and hospitality industry.
Roughly two weeks ago the world celebrated Customer Service Week and we would like to give you a few tips on how you can appreciate your staff so as to keep them motivated.
Nobody said that adopting a saving culture would be easy, but in the end it will be worth it.
Stock taking is a fundamental part of any business that deals in physical products.
Successful businesses start with an idea that could either be a system or a product which could revolutionise the market and change how society works
Securing clients and business' money is a key concern for many. With fraudsters ever evolving, how do you secure your business' cash payments?
Content marketing is one of the most sort after marketing strategies in the 21st Century. Many businesses are now looking that way in order to increase their market share.
Credibility is one of the key qualities that an online business should possess. It needs you to be intentional in order to achieve it and to create a safe environment for your shoppers.
As your business grows, one of the best ways to remain relevant is to provide your client base with a convenient option to buy from you, one of which is online shopping.
We continuously work on our products to ensure you get the best value for your money as you grow your business.
Putting together an event is not a walk in the park. How to do you execute one while protecting your profits and your brand in the long term?
For a long time we have used the letters SMART to outline how businesses should go about setting goals and targets - Specific, Measurable, Attainable, Realistic and Time bound. How do you break this d ...
2017 was a good year for the hospitality and airline industry, particularly in East Africa with the area seeing increased traffic from both leisure and business travelers. So, how do you guarantee con ...
While still a rather new concept in Africa, Black Friday Sales are quickly becoming popular across the continent. Having a Black Friday sale is a great way to increase revenue, boost sales and promote ...
Times have been tough for businesses in Kenya these past two quarters and for many, sales have taken an unprecedented dip.
With the growth of internet use in many African markets, it’s not enough to have an online presence in the form of a website.
Are you running an online marketing campaign this festive season? We've prepared a few tips to help you make sure its a success.
The festive season is around the corner, as a hotel how do you make sure you make the most it? We help you prepare for the years busiest time. Here's how:
Congratulations! If you want to withdraw money from your Pesapal account, it means your customers have successfully transacted with you.
Are you sold on the idea of Pesapal’s cutting edge and easy-to-use business solutions? Well, all you need to do now is set up your business account.
A great feature in your Pesapal merchant account is Invoicing. This allows you to generate and send your customer(s) an invoice.
When the last week of the month approaches, we all get excited, because it means money in the bank. For many of us, it also means it’s time to take care of a few bills.
With the year coming to a close and the festive season kicking in, we are in official mega shopping territory.
Mobile phone penetration in Kenya is at an impressive 88.1% with 37.8 million subscribers and counting. Demand for mobile airtime for data, voice or text is at an all time high.
It’s that time of the year again where we get together from all walks of life to support a worthy course at The Standard Chartered Nairobi Marathon 2014 on the 26th of October.
