Simple Goal Setting For Business

Simple Goal Setting For Business

On 1 September 2021

For a long time, we have used the letters SMART to outline how businesses should go about setting goals and targets. This guiding principle is important in ensuring that you set business goals that are geared towards your business success.


Specific, Measurable, Attainable, Realistic, and Time-bound.

  • Business goals need to be specific so everyone knows what needs to happen to achieve the goal.
  • Goals need to be measurable so you can accurately track your progress toward the goal and make necessary adjustments along the way. 
  • Goals need to be attainable, to avoid leading to disappointment 
  • Goals need to be realistic, they should not have a high probability of failure or frustration. 
  • Goals need to be time-bound, you need to have an end in sight for the goal or target. 


It would be great to note that goals and targets are not a one-time thing but rather something that needs to be revisited often so adjustments can be made before it is too late


How do you use this in your business?

Making your business goals SMART, enables you to know what you are after and how to achieve it. For instance, with a target of serving more clients in a shorter time, get an automated system that allows your cashiers to swiftly and conveniently close orders avoiding all the paperwork jargon. 

With the Pesapal Sabi PDQ, a cashier is able to close an order as the PDQ is integrated directly into the ordering system. Some of our clients using the solution include the Artcaffe and KFC restaurants.


Giving your clients an opportunity to order and purchase your services at any given time, makes your goals SMART. How can this be achieved? By having an online store!

With this, your clients are no longer restricted by in store purchases, but can conveniently make orders online and conveniently make payments. Having Pesapal as your payment provider ensures that your clients can either pay via Mobile money or card options from the convenience of their homes or offices.


How do you break this down further to make it easier to process?

Identify your long-term goal (5 - 10 years) versus your short-term goals (6 - 18 months). Long-term goals allow you to look at the bigger picture and understand where the business is heading. Shorter-term goals allow you to work towards your long-term goals while understanding everyday processes. Break down long-term goals as much as possible to make sure you can track each milestone. 

These business goals also need qualitative and quantitative measures to show that they have been achieved.


As you go about working towards your goals, it’s important to keep track of your small wins. Identify milestones you and your team are achieving as they go about and celebrate each step. Not only does this motivate you, but it also allows you to review your progress and make changes where necessary. 


Business goals help us learn, develop new skills, and become more confident about ourselves as we strive to reach them - and this helps us grow as individuals. While pursuing your goals, it’s also important to be flexible and adapt.

Setting and Meeting Business Goals

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Published In: How To's
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