7 Types of Effective Re-targeting to Boost Sales in Your Business

7 Types of Effective Re-targeting to Boost Sales in Your Business

On 12 November 2019

The effectiveness of re-targeting is derived from its ability to focus your advertising spending on people who are already familiar with your brand and have recently demonstrated interest.

It follows business owners who use it to experience a higher return on investment than  when using more general approaches. Dedicating more resources on the most profitable and responsive customer resources is essential. Re-targeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, yet further efforts are required to optimize conversion. Today we discuss 7 types of effective Re-targeting to boost sales in your business.

  1. Search

Target customers based on previous searches they conduct on Google, Yahoo, and Bing. Frequently searched for information on your website will give you insight about the areas of interest from your customers in your company. Search  gives you details on what the tastes and demands of the individuals are, to enable you to offer a personalized user experience for all your clients. Search re-targeting is basically designed to find new customers who have likely been to your website and following up on them, thus converting them to clients.


Target customers based on the specific products they have viewed, actions taken or actions not taken. For example, when a client abandons a shopping cart in a supermarket, users here usually read certain content on  your website that they are interested in and according to them adds more value to them or their business. Basically, following up on the customer to inquire why they left the shopping in the first 1 to 3 hours changes the mind of the buyer to revisit the store to buy.

  1. SEO/SEM

This type of  re-targeting is related to site re-targeting and mainly focuses on search terms used prior to clicking to your business website.  When you pair a customer’s search with the actions they took on your website, it gives you insight into their objectives hence enabling you to understand your market better.  Here the customer arrives at your online website via Search Engine Optimization/ Management paid advert. Building a campaign structure for your business requires a good SEM program, structure for search re-targeting is critical to getting the best results whose  goal is to create achievable sets of keywords that mirror to your business, facilitating budget decisions, optimization strategies and measurement.

  1. Email Marketing

Target clients who open your newsletters and interact with your business email program on a regular basis. Set campaign objectives by converting casual browsers into subscribers to win them over with email content. Engagement levels are important to take note of, this opens room for trust between you and the customers therefore they would be willing to buy your products even if they are more expensive than your competitors, therefore establishing your niche in your field. Collect customers via your customer relationship management solution so you can map out who your customers are and what they typically do on your site.

  1. Contextual Re-targeting

This is based on the actual interest of the user. For example, as a customer when researching for a specific product or service you are likely to read several reviews to help you with your purchase. Contextual ads on review sites are likely to be displayed based on the content rather than on your browsing history. This clearly shows the user’s  area of interest, increasing the chance of receiving a direct response. Consumers usually browse social media sites to acquire content that suits their needs, your business should use contextual re-targeting to communicate with potential customers who have visited your website.

  1. Engagement

It enables you to target individual customers who have interacted with your distributed content, for example, a custom Facebook page, an online game application and an expandable video. Consumers take specific actions with what they want, so  you should make it your business priority to reach out to clients who have a relationship with your business whether they are existing customers or people who have interacted with your business on Facebook or other platforms. Create a list of people who visit your website to increase website traffic.

  1. Social Media Re-targeting

Targets customers who consume similar content to your business or shoppers who browse elsewhere after they leave your site, social re-targeting can reintroduce them to the products they are already interested in  and offer them a promotion that encourages them to return to your website and purchase. Facebook and Instagram, makes it easy for marketers to re-target consumers with a variety of ad formats. When someone visits your website and adds something to a cart, views a product, or buys something, your re-targeting partner drops a cookie to report this action to you.

Published In: How To's
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