The Future is Chatbots In Digital Marketing

The Future is Chatbots In Digital Marketing

On 24 February 2020

"It is wise to know the future so that you can get there before."

A bot is a software application that runs automated tasks over the internet. They are also known as computerized e-commerce robots that visit websites to compare prices of  products or service features then they return the message to the business owner. Incorporating automation of bots is an excellent digital marketing move as it allows you to do more work in a short period of time. Bots save you time and assist you to meet business deadlines. Carefully program the bot to do the tasks that you need to get done. Today we discuss 6 ways bots have streamlined business digital marketing.

  1. Constantly Communicate With Online Clients

A chat-bot is defined as a computer program designed to encourage conversation with human users, over the internet. Bots are the best when it comes to communicating with prospective clients who inquire about your business on your official website. It is a more dynamic problem solver than a simple FAQ(Frequently Asked Questions) web-page. They keenly look into  prospective customers and analyze traffic on your website, prospective clients who visit your website get answers they readily need. In order to effectively incorporate bots, create questions and messages that correspond with your brand that the bots will use. 

  1. Stay Ahead of Your Competition

All businesses require a huge amount of information in order to stay at par with the ever-changing volatile business environment. You need ready and current information to assist you in making concrete business decisions that will move your business forward. Business research requires an input of money and time but incorporating bots conveniently sorts this for you, as it speedily helps you to collect huge amounts of data. For instance, Growthbot Software offers you accessibility on Facebook, Messenger, and Twitter where you reach a wider audience at a go, it practically multitasks on your behalf. Helping you stay ahead of your competition.

3.Aids In Lead Certification 

Bots help your business to certify if your leads are genuine clients or just spam by simply incorporating live chat on your website, in the area of lead management you require a lot of hard work and follow-ups which might take up your quality time, you can use bots to attend to more urgent business matters. Bots help you to get access to basic information about your clients. Choosing a Driftbot Software will easily assist you in this process of acquiring credible sales leads that will lead to the growth of your business.

  1. Promote Teamwork

Business success requires timely and coordinated teamwork from all departments of your business. Standupbot is one that collects information from your team, organizes it, and posts it in one easy-to-find place. Nikabot helps your employees to get along easily by simply aiding you to monitor what each employee is doing digitally, in the process they update each employee on their colleagues progress on the various tasks you delegate to  them, this way you can point out which employee is behind schedule and assist him/her accordingly to meet his targets. Always motivate and help your team and you will reap in terms of return on investment.

  1. Assimilate Bots With Communication Sites

Your business Facebook messenger bots can conveniently be programmed to ensure your clients experience a personalized virtual effect,which makes them have a sense of belonging and feel valued. This instantly triggers a customer's perception of your business by making them a loyal customer. Assimilating Slackbot software into your communication site will help you manage communication tasks efficiently. Slackbot creates your weekly schedule, evaluates your data and sends emails to your clients and staff. This evidently proves it offers pages of bots that simplify your work process especially communicating with clients.

  1. Increased Customer Engagement

According to research done by Bain & Company, “businesses that successfully engage with their customers were able to increase the customer spend by 20% to 40% .” Your business should intentionally come up with a strategy that you can use to get in touch with your customers regularly so as to develop a good customer relationship. The use of chat-bots helps you to improve the user experience by making it easier for them to get access to instant help when they need it. Developing product loyalty will help you grow your market share through referrals and to increase transactions from the already existing customers.

Subscribe to our Blog