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How BLACK is Elevating Uganda’s Tech Experience with Pesapal Payment Solutions

How BLACK is Elevating Uganda’s Tech Experience with Pesapal Payment Solutions

On 4 March 2025
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BLACK (www.blacklyf.com) is Uganda’s pioneering Direct-to-Consumer (D2C) brand for audio and wearable electronics, committed to delivering high-quality, durable, and trendy products that fit seamlessly into the dynamic Ugandan lifestyle. Since its inception, BLACK has focused on making high quality technology accessible to all, embodying a bold and vibrant ethos that resonates with its audience.

Innovative Tech for a Modern Lifestyle 

BLACK offers a diverse range of products designed to enhance everyday experiences: 

  • Audio Devices – Bluetooth speakers, headphones, and earphones engineered for immersive sound in any setting.
  • Wearable Technology – Smartwatches with fitness and health-tracking features for the health-conscious consumer.
  • Accessories – Reliable chargers, cables, and power banks to keep devices powered throughout the day.

Overcoming Payment Challenges with Pesapal 

Despite BLACK’s success in the Ugandan market, one major hurdle remained: streamlining the payment process for customers. Before partnering with Pesapal, BLACK struggled to find a reliable, end-to-end payment solution that catered to its growing e-commerce needs. Other financial providers lacked the flexibility and seamless integration required to optimize transactions for both BLACK and its customers. 

Pesapal provided the perfect solution—a fast, secure, and versatile payment gateway supporting multiple payment options, including Visa, Mastercard, Airtel Money, and MTN Mobile Money (MoMo). With Pesapal’s integration, BLACK has significantly enhanced its online shopping experience, reducing cart abandonment and boosting customer satisfaction. 

The Impact of Pesapal on BLACK’s E-Commerce Operations

Since adopting Pesapal’s payment solutions, BLACK has seen remarkable improvements in its business performance: 

  • 50% faster checkout process – Customers now complete transactions in half the time, creating a seamless shopping experience.
  • Reduced return rate – Product returns have dropped significantly, from 16% to a more manageable level, thanks to a secure and efficient payment system.
  • Enhanced customer confidence – With smoother transactions, customers feel more assured when purchasing from BLACK, resulting in higher retention and repeat purchases.

By integrating Pesapal, BLACK has successfully eliminated payment friction, making high quality technology even more accessible, convenient, and enjoyable for Ugandan consumers. 

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Published In: Case Studies

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