For Winnie, Operations Manager at Deldar, the day starts with a simple question:" What am I going to do differently to add value to Deldar?” Which is a fitting question for someone helping to keep a growing retail business running smoothly across three locations including: Dar es Salaam, Makumbusho and Palm Village. Deldar deals in both office and home furniture, but the business sees its role as going beyond simply selling furniture.
“We deal in office and home furniture, but we’re not just selling furniture. We want to help you create a beautiful, comfortable and well-finished spaces.”
That focus on the customer experience extends all the way to the point of payment. For Deldar, having a reliable way for customers to pay is an important part of delivering that experience.
Making payments easier for customers
For Deldar, making the customer experience seamless does not stop at helping customers find the right furniture. It also means making it easy for them to complete their purchase. Therefore, they use Pesapal's PDQ machines to give customers a convenient way to pay, particularly those who prefer using their cards.
“We use the Pesapal PDQ machine and it allows us to receive payments instantly. We chose Pesapal because it makes it easier for our customers to pay. Having a reliable PDQ gives us another convenient payment option, especially for customers who prefer using their cards.”
From an operations team perspective, the value of a payment terminal goes beyond the customer's experience at the counter.
More visibility into the business with less manual work
With three branches to manage, keeping track of payments is an important part of Deldar's day-to-day operations. Every transaction needs to be accounted for, matched against business records and reconciled. The more manual this process becomes, the more time the team spends checking payments instead of focusing on the wider business. The instant visibility into transactions makes all the difference.
“From an operations perspective, having visibility of the transactions makes reconciliation much easier. We can track the payments and match them against our records without having to rely on manual processes.”
Payment problems cannot wait, downtime will cost your business
In retail, a payment issue is more than a technical inconvenience. If a customer is ready to complete a purchase but cannot make a payment, the business risks disrupting the experience or, worse, losing the sale. This was something Deldar had experienced with previous providers. According to Winnie, one of the things that stands out about Pesapal is the speed of support when a challenge does arise.
“Whenever we experience a challenge with the machine, the response is immediate, hence we don't lose business. This is a challenge we experienced with the previous providers.”
Keeping the focus on the business
For Winnie, operations is ultimately about finding ways to make Deldar better every day. That means looking beyond individual transactions and considering how each part of the customer and operational journey can work more effectively.
Pesapal's PDQ has become part of that process by giving Deldar a convenient way to accept card payments and better visibility for easier reconciliation. And when issues arise, the Pesapal team provides the responsive support Deldar needs to keep payments moving. And as the business continues serving customers across its three branches, having a payment partner that can keep up with the pace of the business becomes just as important as having the right furniture on the showroom floor.
